SEO Journey: Unlocking the Secrets of Google

Part 1: The Foundation of SEO

Understanding SEO

Search engine optimization (SEO) is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs). The goal is to achieve a higher rank for relevant keywords to increase organic traffic to the website.

On-Page Optimization

On-page optimization focuses on elements within the website that you can control, such as:

• Content quality and relevance
• Page structure and headings
• Image optimization

Off-Page Optimization

Off-page optimization involves building backlinks from other websites to your own.





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